We are a multi-disciplinary team of researchers, designers and strategists.
Arnie Guha, Ph.D. Partner-in-charge
Widely regarded as an expert in online user groups and environments, Arnie helps his clients – financial institutions, technology companies, life sciences firms, media companies, publishers and information providers, government organizations – understand and estimate their markets, and to develop winning UX solutions and strategies that would best respond to market needs and business objectives. Arnie speaks regularly at conferences, focusing on various aspects of online user experience research, from qualitative evaluation of interfaces and task-flow analysis, to benchmarking and performance measurement.
Gen Lamorie VP, Ottawa Team Lead
Splitting her time between Toronto and Ottawa, Gen has a unique view into the user experience worlds of both public and private sector organizations. Gen is a skilled interviewer and focus group moderator and is known for her relaxing and engaging manner with participants. A keen early-adopter, Gen pioneered Phase 5’s online community offerings that leverage social media platforms for experience design purposes. Gen’s particular areas of expertise include in-person and remote usability interviews, focus group and ideation session moderation, customer journey mapping, expert reviews and persona development.
Colin Anderson Vice President Digital Strategy
Colin leads Phase 5’s user experience design practice, as well as being an experienced researcher and strategist. Colin’s work has included projects for top tier Canadian financial institutions, media and telecom companies, local and federal government, not-for-profits and data security clients. Colin has designed experiences spanning desktop applications, web properties, mobile products and connected devices. Key areas of expertise include interactive prototyping, in-person & remote usability testing and qualitative research.
Celine Huot Senior Consultant User Experience
A recent graduate from the University of Waterloo, Celine has a broad background in research and management with an emphasis on collaboration and design thinking. Celine has a passion for user experience, with her work at Phase 5 focusing on design research projects for financial and media clients. Fully bilingual, Celine is an experienced interviewer in both English and French.
Ayan Abdi Experience Designer
Involved in designing and preparing user requirements and visual elements for a variety of systems since 2009, Ayan naturally migrated towards UX with the purpose of contributing towards business strategy needs in digital experience and providing measurable and practical research and design solutions.
Rachel Langer User Experience Analyst
A master’s graduate from Queen’s University in Sociology specializing in technology and development, Rachel has a passion for how humans interact with their surroundings. Rachel has a wide-ranging background in qualitative research, business strategy, and operations. Her love for UX research extends beyond her career. Rachel volunteers her time as Head of Community at the UX Research Toronto meetup, and is one of the organizers of the first UX research conference in Canada.
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